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Social Proof:

Understanding it, Earning it +

Leveraging it in the Event Industry


WHEN: Tuesday, April 25th

TIME: 6:00pm-8:00pm

WHERE: The Delta by Marriott
              555 E Canal St., Richmond, VA 23219



Building a brand reputation isn’t just about what you have to say—it’s also heavily influenced by what others say about you. From informal chatter to client reviews, your prospects listen closely before making an inquiry. Yet, of all the ways word gets around, there’s one channel that is pure social proof gold: media features. Award-winning publicist Meghan Ely speaks to the value of earning press and how a third-party stamp of approval builds authority with ideal clients and referral sources alike. She’ll shed light on the direct link between a brand’s press portfolio and the amount of business they secure, providing simple tips to grow your media presence and establish a powerful industry reputation.

Member Ticket: $50     - or -     Non-Member Ticket: $80


Members your code is the first initial of your first name and first initial of your last name then the numbers 23. Please email with any questions or issues!

Please note: Due to inflation and the rising cost of goods and services in our industry, the 2023 Board of Directors has increased out monthly ticket prices, effective April 2023. This will allow for higher funds to be invested per meeting and support our sponsors and speakers.

We appreciate your understanding!


~ Thank you to our sponsors! Delta by Marriott & OFD Consulting ~

A little more about Meghan ~

OFD Consulting owner, Meghan Ely, CWIP (Certified Wedding Industry Professional), combines in-the-trenches event experience with a love of wedding PR to empower her clients to take their businesses to new heights. Her team’s publicity efforts are regularly honored by the Public Relations Society of America, and most recently, Meghan was named the NACE Speaker of the Year. A long-time industry speaker and writer, she is a WeddingPro educator with The Knot + WeddingWire, as well as a regular contributor to Wedding Planner Magazine, Catersource, and Meghan currently serves as the 2023 International Immediate Past President for WIPA.

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